![]() With Instagram and Youtube, it seems that ugliness is the only way for fashion to stand out. But the extent of the ugly clothing aesthetic truly is staggering. Fashion is a business, and has always been evolving to find the new must-have item to increase profits, and static ideas of beauty do not ring well for a business trying to sell you new clothing faster than your old clothing needs replacing. ![]() ![]() “We are now so inundated with images of beauty in magazines and on social media that ugly fashion seems an easy way to break the mould”įashion has always dabbled in ugliness. The various fashion weeks were rife with ugly clothing – whether Shayne Oliver’s bra bags for Helmut Lang (padded and with a zipper at the top of each breast to allow quick access), or Dior, once known for its voluptuous shapes and silhouettes, sending slogan T-shirts down the runway. Designers Gucci and Vetements are undoubtedly some of the most talked about brands at the moment, with creative directors pushing, quite simply, ugly clothes. So when Balenciaga designer, Demna Gvasalia, sent a 10cm platform-version of the monstrosities down the catwalk during Paris Fashion Week, the Internet was shocked.īut should we have been so surprised? Recent years have seen the meteoric rise of the anti-fashion aesthetic. Everything about them reeks of ugliness: they make your feet look disproportionately large, they’re unnecessarily clunky, and they are embarrassingly practical. I’m yet to find a shoe that is as universally hated as Crocs. ![]()
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